Imagine this scenario: you have recently started your own business and already have some clients. Even though they still do not generate your dream income, they are loyal to you and the relationship with them is running smoothly. Growth is not very fast, but it is constant and the future perspectives are very […]

Mark Stevens at Unconventional Thinking gave us some wise thoughts on the lack of mystery in marketing nowadays. He mentions the song “Hey Jude”, by the Beatles, and how there was a lot of mystery around who the lyrics were about. This mystery helped to feed the fans´ curiosity and stimulated the […]

A friend of mine got to a leadership position a few months ago, but he was telling me that he didn’t feel comfortable yet as a leader, and he wasn’t sure if his leadership was on the right track. After discussing the situation with him for a few minutes, it seemed clear […]