Whenever you have a presentation of a project, your business or services, some basic aspects have to be carefully considered.
A common error is to have a sequence of slides that is applied to any situation or audience, and is presented mechanically without a direct connection to your primary objective.
Here are some tips for your next […]

Since I have a business portal (in Portuguese) and a few blogs, I regularly receive requests to help out in researches, career tips and even college homework. I believe this is natural and always try to help whenever I can. Nevertheless, it’s incredible that a considerable portion of people who ask for something […]

An incredibly important trait for any manager or entrepreneur is positive attitude. Optimistic people influence others and have more energy to reach their goals. I’m talking about “down to Earth” optimism, from people who know the problems they face but believe that they can overcome with a lot of effort and […]

Today I was invited by Jim Strout from Managing Leadership to participate in the “My Business Life Lessons” tag that was started by Dave Prouhet from Business Advice Daily. It’s a great idea to get this blog back on track, since I’ve been absent for the last few weeks…
Here’s my list of lessons that […]

The entrepreneur’s personality is one of the decisive factors in the results of a new business. Generally speaking, it is important to have confidence in your skills and have passion for the business. Nevertheless, there are traps that can turn confidence into something negative for the entrepreneurial activity.
The same happens with faith in […]

One of the most present activities on anyone’s professional life is communicating. This is not new, but there are still many that seem to worry exclusively about technical and other management skills in their careesr, and forget the importance of communicating correctly.
In communicating, choosing the correct medium is crucial. You can communicate verbally […]

If you are planning to start a new business or expand your activities, preparing a business plan is an obligation, not an option.
This position seems somewhat radical, but maybe you’ll agree with me if you see the business plan not as a formal document to convince investors, but as a roadmap for growth.
In fact, a […]

A few days ago I was having a chat with a friend (who is a consultant) about the “occasional” consultants that are invading the market. I gave the subject some thought and decided to write a few lines about it…
What makes a person start a consultancy practice? I believe that the main paths […]

Imagine this scenario: you have recently started your own business and already have some clients. Even though they still do not generate your dream income, they are loyal to you and the relationship with them is running smoothly. Growth is not very fast, but it is constant and the future perspectives are very […]

Mark Stevens at Unconventional Thinking gave us some wise thoughts on the lack of mystery in marketing nowadays. He mentions the song “Hey Jude”, by the Beatles, and how there was a lot of mystery around who the lyrics were about. This mystery helped to feed the fans´ curiosity and stimulated the […]