A lot is discussed about the characteristics of a good salesman and his importance to the organization’s success. I believe that it’s true, the sales activity is probably one of the most important for an organization, especially for small and medium businesses.
Nevertheless, the sales activity should be considered in a broader view, not restricted […]

Do you want some top-notch consulting for free? It’s simple: listen to your customers’ complaints. Of course it would be better if complaints were not necessary at all, but if something is bothering him, the best thing that can happen to your business is when the customer lets out all of his […]

We are used to reading a lot about customer loyalty and retention, but I believe that the best way of learning something is experiencing it. I had a car rental experience that gave me some insight on customer satisfaction and how hard it is to acquire a satisfied customer from the competition.
I travel at […]