Today I was invited by Jim Strout from Managing Leadership to participate in the “My Business Life Lessons” tag that was started by Dave Prouhet from Business Advice Daily. It’s a great idea to get this blog back on track, since I’ve been absent for the last few weeks…
Here’s my list of lessons that […]

Few people outside Brazil know about this, but the City of São Paulo prohibited any type of outdoor ads throughout the city. After reading Danny´s post on Beyond Madison Avenue I decided to prepare my own ideas relating this case to management issues, so I finally had a chance to go to São Paulo […]

I was reading Jim Kukral´s Keep it Simple in 2007 article in MarketingProfs, commenting on the new buzzword for 2007: Simplexity. I fully agree with Jim on the “Duh!”, and I began thinking how this relates to management.
Well, in fact, most of the successful tools, theories and ideas in management (in […]